Mission Statement and Values


To build a highly profitable, multi-branded high street retailer that sets the bar for our industry and that not only meets the needs of our customers, but also delights them and enhances their lives.


Clintons is for people who treasure their relationships and strive to enhance them through thoughtful and heartfelt expressions. For them, family and friendships are cherished, personal connections are not ever compromised, and savoring life's experiences creates a tapestry, rich in meaning.


Clintons believes in enhancing relationships through the expression of personal emotion and through the celebration of sincere connections. By sharing our emotion and reaching out to others, we elevate our lives in a meaningful way, thus celebrating the best in ourselves and in each other and enhancing the way we experience life.


We are a team of passionate individuals who together are revolutionising personal expression retailing. We expect fact-based decision making. We are accountable, proactive, and results driven. We value effective cross functional teams with empowered deciders and transparent communication. We work with a sense of urgency. We seek creative solutions and we respond quickly to the needs of our customers. We celebrate our winning attitude.


Exciting new product ranges, beautiful merchandising, and genuine customer service - all working together to create a unique and compelling experience. Our goal is that our customers will always leave our stores happier than when they arrived.


Our values bring relevance to the brand driver for each team member. It is an incorporation of values and core behaviors each of us should think about and act on every day when doing our jobs.

  • We all make a difference.
  • In every action, there is a purpose.
  • Own it, do it, done.
  • Make it simple.
  • Take the smart risk.
  • Do a little more each day than you think you can.
  • Inspire excellence.